![]() Good content is what I like to call “VUQing excellent”. And what I mean by good is that you’ve put heart, soul and energy into it you haven’t just tried to churn out a bunch of derivative crap that you half-assed in an afternoon because Pewdiepie did it the day before. Your content has to actually be good for it to be good. If you fail at this first hurdle, chances are the rest of your tactics aren’t going to work either. This is a slightly banal tactic, but we have to cover it because if you fail at this first hurdle, chances are the rest of your tactics aren’t going to work either. We’ll discuss more about the reasons behind each tactic as we go, and ensure it’s relevant to gaming channels. If you want to know more about the history of the YouTube algorithm, I’d encourage you to read Hootsuite’s write-up here.įrom here, we’re going to jump into specific tactics on how to get Bob’s attention. Most of what we know is what we’ve learned through testing. ![]() And we only know so much because Bob is pretty secretive. Now, this might seem like a lot already but it really only scratches the surface of some of the complexity behind Bob. to know how to sort it in his big filing cabinet. Therefore he scans your video’s title, description etc. Metadata: Bob needs help understanding what your video is actually about.Therefore impressions (how many people see your content) versus clicks is important. Clicks: If someone sees a suggested video and clicks, it tells Bob that something told that user the video was worth a click.Bob also likes when new videos attract attention upon release (known as ‘view velocity’, or the rate of view growth). ![]() When creators upload regularly, it makes Bob think the channel is active. ![]() Lots of likes, shares and comments suggest quality, while a lack thereof or a high proportion of dislikes and “Not Interested” reports tell Bob the opposite.
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